
Checon’s eye tracking technology allows identification of 120 times per second where the eyes stop and where they ‘navigate’, in addition to enabling the determination of the level of attention, focus, awareness and other mental states, with metrics and information that is used to generate insights into consumer behavior, user experience (UX), communication effectiveness, to design revolutionary interfaces on multiple devices, among other applications.

It is a software that, from the participants’ facial expressions, identifies the different emotions (surprise, anger, joy, sadness, disgust, happiness, fear) and the respective valence (if negative, positive and neutral). The metric is based on the measurement of facial muscle dislocations such as eyebrow dislocation, the movement of the corner of the lips, the closing of the eyes, the pressing of the lips, among others. The entire set of data allows an interpretation of people’s reactions to stimuli, based on micro expressions that would almost always go unnoticed or are not even recognized by the participants themselves.

It is a software that makes it possible to measure the level of people’s emotional arousal from stimuli (visual or acoustic), as well as to identify stress and spontaneous reactions, based on the changes detected in the conductivity of people’s skin, identifying current variations based on biometric measurements referenced by each participant.

It is a software that allows to detect, in an almost playful way, the strength of the automatic association that a person makes between the mental representations of objects (concepts), brands, products, services, companies, from their own memory and their personal values. It is a very relevant measure to measure attitudes and preferences that can hardly be verbalized, because, in most cases, we are not even aware of them.